Lifestyles and Choices
ESRI Tapestry Segmentation segments geographic areas into 14 groups based on common traits referred to as Lifestyles and Choices. ESRI then divides the 14 groups into 67 distinct socio demographic segments. These ESRI Tapestry Segmentation groups and segments provide granular insight into neighborhoods or any other geographic area based on their socioeconomic indicators, demographic composition and lifestyles. Only SWPRE's Artificial Intelligent (AI) supported search tools integrate ESRI Tapestry Segmentation into your real estate search parameters.
1 Affluent Estates
Affluent Estates Segments
2 Upscale Avenues
Prosperous married couples, many with older children. Strong work ethic. 70% homeowners. Fitness entusiasts. Financially responsible.
Upscale Avenues Segments
3 Uptown Individuals
Young, successful singles. Partial to city life. Intelligent, highest education levels. Highest employment level. Eco-friendly. Politically active.
Uptown Individuals Segments
4 Family Landscapes
Young, successful families. First time homeowners. 80% homeowners. To family incomes. Low unemployment. Sports enthusiasts.
Family Landscapes Segments
Middle age families with fewer children at home. Second largest group. Shorter commutes. Wisely invest. News junkies. Concerts & museums routine.
6 Cozy Country Living
Empty nesters. Largest group. Live with pets in single family homes. 30% have 3+ vehicles. Politically conservative. Buy American.
Cozy Country Living Segments
7 Ethnic Enclaves
Young hispanic families. Homeowners with pets. Multi-lingual. Multi-generational homes. Hard working. Optimistic. Most have some college.
Ethnic Enclaves Segments
8 Middle Ground
Thirty somethings. Majority have college degree. Online all the time. Go to clubs, movies and weekend outings. Some travel and hike.
Middle Ground Segments
9 Senior Lifestyles
Empty nesters. Wealthier travel and relocate to warmer climates. Avid newspaper readers. Watch cable news and weather. Consume vitamins.
Senior Styles Segments
10 Rustic Outposts
Older families living the country life. Many in blue collar jobs. Live within their means. Enjoy hunting and fishing. Technology considered complicated.
Rustic Outposts Segments
11 Midtown Singles
Single milenials on the move. Work in blue collar and service jobs. Many single parents. Embrace the internet. Savvy shoppers.
Midtown Singles Segments
Remain close to home. Close knit young communities. Religion is a cornerstone. Visit discouunt stores. Clip coupons. Buy used vehicles.
13 Next Wave
Young, diverse, hard working families. Hispanic majority. Typically young and multi-generational families. Hard working. Spending focused on children.
Next Wave Segments
14 Scholars and Patriots
Youngest segment. Most in college or military. Many renters with roommates. Many have part-time jobs. Tethered to phones. Highly social.
Scholars and Patriots Segments
DEBBIE ATKERSON REALTOR® SWPRE PARTNER
"My professional career includes 20 years in the energy sector and over 14 years in real estate. I have expertise and a very successful track record in luxury, commercial, investment and residential real estate. I have lived and worked in Midland, Odessa and now call Fredericksburg home.
Debbie’s 10+ years in real estate provide her clients with a very high level of professional expertise. In addition to a rich background in residential and luxury real estate, Debbie has managed sales, purchases and leases in commercial real estate.
We wanted to recruit Debbie based on her commitment to 24/7 concierge level service. Debbie’s clients often become her friends. Debbie receives referrals from almost all her customers, family and friends. Her clients are fiercely loyal to Debbie. Although she lives and works in Fredericksburg, she is still active in Midland Odessa. With SWPRE, she can manage client transactions almost anywhere in the world!
We were also attracted to Debbie based on her competence with complex transactions for high net worth families. Debbie can orchestrate very complex transactions while minimizing client time and energy consumption. Whether she is managing an estate transaction with many heirs and conflicting expectations, or a 1031 investment transaction requiring almost simultaneous sales and purchases in different states, her professional composure and high touch customer service make the transactions appear seamless.
Debbie is a perfect match with SWPRE’s Rainmaker business model. With her prior brokerage, Debbie was a one-person army, just like almost all other realtors. SWPRE is organized like a business. Debbie manages her clients and referral sources. SWPRE managers, brokers and specialists do the rest.
And, Debbie shares our commitment to relentless research and work to find the to the perfect property, in the right location at the right price. Debbie invested over one year in learning the Fredericksburg market. She focused on northeast Fredericksburg and then settled on Carriage Hills. She purchased a newly remodeled home that checked off every box! Based on comparable sales on her street for the prior 2 years, she paid the lowest sale $ per SF, bought at 86% of the average sale $ per SF and paid just 107% of tax value.
Finally, Debbie's personal and professional BNB experiences fill a major professional void in the Hill Country real estate business. Debbie really knows the BNB business. As a BNB owner and operator, Debbie demystifies BNB operations and finance for her real estate clients. She relies on our in-house analysts to validate actual financials. As an investor, you need to know what improvements make financial sense? What amenities are appropriate? What does marketing and management cost? What are the ACTUAL Capitalization (CAP) rates, net operating income, debt service coverage ratio, cash flow.
Debbie and her husband Jim are very socially active. They host large parties at their home in Fredericksburg’s Carriage Hills. When Debbie invites you over because Jim is cooking, realize Jim thinks cooking for 30+ people is normal. Debbie and Jim facilitate group outings mixing family, neighbors, clients and new friends in one of Fredericksburg’s many restaurants, wineries or other destinations. Demonstrating her outgoing personality and inclusive social awareness, it is common for her to invite other Realtors to her events.
The Atkerson family loves the Texas Hill country and living in Fredericksburg. Although their family includes many 4 legged friends, they extensively travel. Debbie would be glad to meet you in Fredericksburg, Kerrville or other locations convenient to you.
DEBBIE ATKERSON, REALTOR®, PARTNER
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